Interesting commentary on the concept and tradition of terroir.
“The problem is that not enough tasters, whether professional or amateur, are equipped to recognize distinction of character. One of the difficulties is that it’s far easier to identify technical quality than quality of character, and often I feel that many people are too easily satisfied with the former. Even the way that we taste is oriented largely towards the identification of technical quality: blind comparisons, sterile conditions, numerical scoring. On the other hand,we have not yet developed a system for identifying character, which is far more difficult. One could even say that the idea of character,while ultimately identifiable, defies the whole concept of systemization.”