Sometimes you come to the fork in the road and you must make a choice as you can't travel both. We've made ours. We decided to take the path less traveled.
The choice was simple: quality or price. There was no hesitation in our choice as quality was the only answer. The market is price obsessed, but we believe there are those that understand you get what you pay for from wineries whose ego is based on what's in the bottle instead of on the ego of the owner. For many there is a deeper understanding that in wine, true quality is not in a label, but in the hearts of the people who craft it. Ninety-five percent of the wine in the world is an industrial product, manufactured based on market research, and the rest is divided between charming country wines and people with a passion to let nature express its beauty through their wines. Oddly enough, many of the world's most expensive wines fall into the first category, not the latter.
Our decision was to move forward and to let something old and comfortable fade away. As comfortable as Stepping Stone was to everyone as the wines got better and better, there comes a point when you have to forgo comfort to obtain excellence. This is especially true in the narrow confines of the Napa Valley, which is a mere thirty miles long and five miles wide. This small valley is one of the world's most distinctive vineyard regions and such distinction does not come cheaply.
Our vision is to make dramatic, elegant and complex wines from great vineyards. This means that the value in our wines is not that they are inexpensive, but that they have such an expressive personality, combined with our singular character, that their value is not on their price tag, but on your palate.
So we have decided to take the path less traveled and give up a less expensive line of wines to introduce a new range of wines made with no concessions in the tradition of our iconic White Label Cornerstone Cellars wines. The one thing we have not left behind is our obsession with offering exceptional values. However, we are a small company and can't do everything. To produce this new group of exciting wines something had to go by the wayside. So this is both the end of an era and a new beginning as we could not travel both paths.
With the 2010 vintage we say goodbye to Stepping Stone and with great pride introduce you to Cornerstone Cellars Black Label selections. Our first release of our Black Label wines is from the 2011 vintage and includes Napa Valley Cabernet Sauvignon, Cabernet Franc and Syrah. These are not wines declassified from our White Label Reserve wines, but wines produced from specially selected vineyards. While our White Label wines are unabashedly made to cellar for decades, our Black Label wines are selected from vineyards that naturally produce a more forward style of wine that can be enjoyed in it's youth, but will gain complexity and depth with shorter term cellaring.
The roads between price and quality diverged, but not the one between price and value. So we took the one less traveled by, quality, and that has made all the difference. While the reception to raising prices can be frosty, we know that once these new wines are tasted that other path will soon be forgotten.
We are proud and honored to introduce you to a totally new range of wines: Cornerstone Cellars Black Label Selections.