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Number 1! Number 1! Number1!

Latour is top wine of Bordeaux 2009, says survey May 6, 2010 By Richard Woodard Chateau Latour has beaten Margaux and Lafite to be the wine of the 2009 Bordeaux vintage, according to a survey of the international wine trade.

link: Latour is top wine of Bordeaux 2009, says survey - decanter.com - the route to all good wine

Absurd isn’t it? The whole concept of something like wine, based on taste and individual experience, having a number one. It is a concept that is perhaps worse than absurd. You can have a “best” sports team as they are able to win a clear victory over their competition. The team with the most points wins. Yet, perhaps even in such seemingly clear head-to-head competition often the best team doesn’t win. Serendipity can trump skill.

The pitiful absurdity of such a statement from a publication of the stature of Decanter is particularly embarrassing as they know better. It is always important for us to remember that wine publications like Decanter are not in the wine business, they just live off of it. They don’t make or sell wine: they sell magazines. All of their editorial choices are focused first on selling magazine subscriptions and once in a while a some real wine journalism fills in around the edges.

Naming a number one may be a good business decision, but it is not honest.