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Wente Vineyards and Foreigner Create ''Legends of Wine & Rock'

ForeignerLIVERMORE, Calif.--(BUSINESS WIRE)--Feb. 21, 2006--In a cross-promotion illustrating the emergence of wine as the adult beverage of choice on a rock and roll scene long dominated by spirits and beer, Wente Vineyards has teamed with legendary rock band Foreigner to create the "Legends of Wine & Rock" pre-concert wine tastings. These exclusive gatherings represent a first-of-its-kind opportunity for fans to meet Foreigner, while sipping wines from Wente Vineyards. A sweepstakes to win a trip to The Concerts at Wente Vineyards to see Foreigner live in 2007, and free online music downloads, are also part of the promotion. To date, nineteen events are set for 2006 in eight states and four countries.

This is one of the most appropriate pairings I’ve seen in a long time. Sales of Wente wines and Foreigner CDs are sure to skyrocket! It really shows you how bad the PR problem is for the Wente brand, when they have to team up with a has-been rock group to improve their image. Come to think of it, it also shows you how bad the situation is for Foreigner when the only wine brand they can partner with is Wente.

Wente and Foreigner are certainly names that will live on as legends. Legends of what I’m not sure.